Yamagatakaku Hotel & Spa

Accent recently completed a branding and wayfinding system for Forte Hotel’s newest project, the Yamagata Kaku Hotel and Resort in Jiaoxi. Using the Chinese character 山 San, meaning mountain, Accent designed a logo with sharp lines depicting majestic mountains and a voluminous bottom painting nurturing mother earth. We reinforced the cliffside motif through the interplay of form and materials of the signages.