Breakbrake 17

Breakbrake 17, one of the first fixed-gear shops in Taipei city, asked Accent to update it’s brand image to reinforce itself as a key player in the market.

Accent Collective redesigned Breakbrake 17’s logo in graffiti style to reflect urban street culture. The revamped image expresses a sense of ruthlessness and disobedience that connects with the youth. Since then, Breakbrake 17 has acquired a loyal customer base and recently launched a product line under the same name.