Curio Boutique

Curio Boutique of Taiwan carries fine European ceramic and crystal home décor products, however it lacked an image that reflected the sophistication and elegance of its products. A more defined positioning and visual identity were required to differentiate Curio Boutique in the market place.

We created a distinctive identity based on the core message of “artistry and craftsmanship.” A design consisting of highly decorated gilded patterns with structural and mathematical touches was applied to the updated version of earth toned packaging.

The result is a stylish and modern brand image with a pedagogical accent. The visual language represents a sense of beauty and precision. Since the re-launching of the store, customers now perceive Curio Boutique as a brand – symbolizing a premiere store of fine home décor collections.

– project with Cizoo